Guidence and preference are 2 different things. I read through what you had to say and your view is very narrow, and unwarrented. Especially coming from a guy that has 74 posts...and you only joined since april. Your opinion I would only take with a grain of sand. Do some research before you speak. Everyones opinions are welcome, but don't go and say that a company is not trust worthy when you dont know anything about them.
HPFPupgrade has a long history with our type of fuel pumps through the mazda community. As for the CF, VW makes more money on us replacing the CF then engineering a new one that would warrent less replacements. Instead they warrenty our CF up to 120k miles cause they know they will fail. HPFPUpgrades cf has gone through a lot of R&D, and they are not rushing to put these out. They are doing their homework and developing a sounds product.
APR does have the track history with their products, but as mentioned they are over priced. I run APR software and have had no issues, but that doesn't mean I have not looked into other options as well.
As for HPFP's standards for rebuilds..well that just goes to show they care about quality and results, not just taking our money and saying good luck.
By no means I am trying to push one more than the other, but if your going to offer your opinion base it off of facts, not fiction.
OP when all is said and done it comes down to what your willing to spend.
APR is a strong brand no doubt about it, but their customer service is hit or miss, not to mention that their software installs can be a major headache at times.
HPFPUgrade is also a solid brand, but new to our community. Their Cust service is second to non and that is important.
Both pumps are a good choice, but it has been shown that HPFPupgrades pump flows more than APRs.