I got told last night that the new STIs were being "presold" at a premium over sticker. The salesman told me that of the 500 (i think?) allocated to the US for the special edition, 4 were coming to my local dealer and 2 had already been sold.
And FWIW, when I originally wanted to test drive a WRX last year they told me because they had none in stock and only 1 in transit i'd have to put a deposit down just to drive it. Otherwise they'd let it sit on the lot upon arrival for sale.
BS. Some dealers may be selling it for over MSRP, but there are plenty of dealers selling it for below invoice or slightly above invoice. I ordered from a place in NJ for 500 under invoice. A guy in colorado is selling them for 1000 under invoice and will ship them to wherever.