I just priced mine out with "must haves" = 40k
Heated seats, HIDs, Sport Package, Pano Roof, Multi Media, Premium 1.
Those silly "drivers assistance" options are outrageously priced.
Just did mine ...
Premium
Sport
Bi Xenon
Leather
Metallic color
~37,700
I suppose that's in line with Golf R... with nav it'll lick 40 but you get the badge.