I've pinpointed the moment when SOWO lost it's way... it was the year they stopped giving out the free goody bags.
At first you signed up with your Tshirt size, showed up Saturday morning to sign out your baggie with shirt, stickers, wrist band, lanyards and even an issue of Eurotuner. How small and quaint a show it must have been back then.
Then there was the year of "first come first served" goody bags... marking the beginning of the end.
It's gone from a breast fed child, whose poops smell like roses, to one that eats bottled baby food and sh*t smells like a grown ass man's... there's no going back.