We do provide software for any other kits, you just need to make sure you have the same hardware (turbo/injectors/hpfp). It's $699 for non APR customers and only $299 for APR customers. That's the sweetest deal in the market!
Our kit is more expensive than other kits because it's using more expensive parts and includes EVERY part you need. Nothing that should be replaced is reused. This is a 100% OEM kit. It comes with ALL OEM parts. If we made parts on our own, such as the DV reroute hardware, we could save money, however we chose to make a fully OEM kit. The kit is designed to be a 'stealthy' OEM style kit that is very hard to detect. Looking at the engine bay, it will look just like a stock vehicle. I'm sure those with warranties will be happy to go this route! We are also using more expensive injectors. The last time I checked pricing, S3 injector were more expensive than RS4 injectors. We use S3 injectors because they are properly designed for the 2.0T engine, perfectly matched to the K04, create OEM like drivability and don't smoke. Our kit is also more expensive because you can get it everywhere. You can get it at any of our nearly 300 APR dealers around the country. It's also a bit more expensive because we fully support the kit. You can call us any time and we'll give you a hand with any issues you may run into. Lastly, it includes the software and existing APR customers get a fully loaded ECU. The software is second to none in the marketplace in terms of smoothness and reliability.