chopstik said:
hey T,
well, when i priced it out, it came out to 24,535....i guess b/c i had the 18" wheels too......he showed me the invoice and it was 24,919$.....and he is giving it to me for 300$ over invoice.......it's not a huge deal, but if the invoice price is something different than what he is showing me, then that's a different issue.....by the way, what is factory to dealer incentive and how can i use that to my advantage???? thanks again
-roger
Per Edmunds;
Pkg. #2, 18" wheels, and mats
Invoice is $24,565 in the Chicago region.
If the invoice you say is correct, then there is about a $354 invoice difference.
That could be an "advertising/marketing" fee. Look closely at the invoice and even ask him why there is a difference.
If you pay $300 over invoice plus the $354, the that's $654 over Edmunds listed invoice.
I don't know about your market, but in the Chicago area I've been offered $500 under invoice.
If that dealer incentive money is out there then you can ask for it. That is money given to the dealers to help them move the cars if they are not moving. So, if a dealer isn't having a problem moving their cars then they can keep the added profit of the incentive. Thus, the incentive is taken by the dealer as profit above the normal profit.
However, the dealer can use all of the incentive to lower the price of a car to entice a sale.
If VW is giving this incentive then it means the cars aren't moving as fast as they would like.
So, take that to mean that the dealers want the sale and you should offer an amount minus the incentive. If that dealer were to sell you a GTI at invoice he would still be making a profit of the total incentive plus his regular profit at invoice.
T